Podcasting and beyond

Podcasting and beyond in the Social Media Age
Download the slides from the presentation “podcasting and beyond” (1.3MB PDF)

Social Media in Plain English

In summary

• Know why you’re doing it.
• Treat as a real media campaign. It’s as essential as your website and email address.
• Shoot. Edit. Produce. Compress.
• Distribute. Many times, many places.
• Measure.
• Be engaged in the conversation!

Below are just a few places to check out if you’re looking at creating and distributing a podcast.  If you are completely new to the concept of podcasting, watch the video embedded just below.

What is podcasting?

Hosting and seeding your podcast/video

Libsyn: http://www.libsyn.com/
Vimeo: http://www.vimeo.com/
Blip.tv: http://www.blip.tv/

Useful “how to” Podcasts

DVShow: http://www.thedvshow.com/
IzzyVideo: http://www.izzyvideo.com/
DVcreations: http://www.dvcreators.net/

Don’t forget to be part of the conversation!

Consolidate your social media tasks: http://ping.fm/ or http://shoutlet.com/

Twitter in Plain English

Twitter: http://twitter.com/
Facebook: http://www.facebook.com/
LinkedIN: http://www.linkedin.com/

Other useful sources for creating and distributing a video podcast

Creating an RSS feed Feeder:  http://reinventedsoftware.com/feeder/
Teleprompter/video recording VideoCue: http://www.flip4mac.com/videocue.htm
Video compression MPEG Streamclip: http://www.squared5.com/
Audio improvements ChannelStrip for GarageBand: http://www.mhlabs.com/
Support for the HV20/HV30 video camera: http://www.hv20.com/

Recent news to support the cause of being engaged in the social media age

The cost of doing nothing: http://greaterthanmedia.com/node/12
How Office Max uses social media: http://blogs.zdnet.com/feeds/?p=322
Obama, the first social media President: http://latimesblogs.latimes.com/technology/2008/11/obama-the-first.html

There are vastly more resources out there and we know that every campaign has a unique message and goal, that’s also why we’re here.  Contact us, we’re ready to get you engaged in the conversation!

Scott Slone on Twitter @scottslone