Engaging with your business22 Jul
It’s funny, I deal with people every day that are still confused about using online video as a marketing, communications or promotions vehicle for their businesses. Several common misconceptions are that “podcasting” is somehow akin to YouTube and that every production equals that of a teenage boy lighting off a bottle rocket from his butthole. (Which by the way is a really funny video in a sick, twisted and juvenile way).
Buttholes aside, the reality is that the use of “sight, sound and motion” is absolutely essential for reaching a truly diverse and fragmented online audience. Consumers are much more savvy than most traditional advertising agencies, public relations firms and media people realize. My personal goal and one of the stated goals of PBM is to bridge the old-new media gap and get both the company and viewers engaged in an ongoing relationship. Nothing beats a face to face experience, but video comes really close to giving someone a “personal” experience.
Video is of course better after having first given thought to the message, the visual and audible experience. A talking head of a CEO would no doubt be a monumental waste of time for both the company and the viewer. Ultimately, it comes down to story telling. What story does the viewer want to see and hear about you? Is it that you have 400 beds, free WiFi and a sauna — or is it that you’re location is the gateway to adventures, excitement and a great place to get a meal after a long day of business/vacation?
Really, this was just a brief thought on the concept of engaging with an audience and how video online is such a powerful tool. All of this stemmed from a simple RSS feed I read from Apple.com about Trek bicycles using podcasting to reach their dealers and sales teams.
Check out the business profile at Apple’s site: http://www.apple.com/business/profiles/trek/
Another great read I came across later at AdAge was the story of Digitas and their “Third Act”. Funny how it reads similar to what Perfect Blend Media is all about. Purpose built to incorporate all distribution mediums and apply the best mix. Full story here.
-Kevin
Leave a Reply