perfect blend media

There have been numerous other articles, blogs and reports about the topic of managing your brand message in today’s hyperactive media environment, but I felt we should reiterate and illustrate some the reasons why I believe your brand is now in the hands of your audience. (more…)

Podcasting and beyond in the Social Media Age
Download the slides from the presentation “podcasting and beyond” (1.3MB PDF)

Social Media in Plain English

In summary

• Know why you’re doing it.
• Treat as a real media campaign. It’s as essential as your website and email address.
• Shoot. Edit. Produce. Compress.
• Distribute. Many times, many places.
• Measure.
• Be engaged in the conversation! 

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