perfect blend media

There have been numerous other articles, blogs and reports about the topic of managing your brand message in today’s hyperactive media environment, but I felt we should reiterate and illustrate some the reasons why I believe your brand is now in the hands of your audience. (more…)

Over the last several months, we’ve been engaged in quite a few speaking engagements, seminars and other events that I would characterize as part of an “education phase” in the Alaska marketplace. The phrase “New Media” often comes up in discussion as a way to describe some of what we do at Perfect Blend Media. It struck me that we are unintentionally removing ourselves from the “real” marketing discussion by using language that suggests what we are doing is “new”.  New seems to be a four letter word for many agencies, marketers and public relations people.

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In yet another sign of evidence that supports what we already know here at Perfect Blend Media… the most desirable opinion influencers use podcasts for their own research and consumption. A Universal McCann study confirms our own findings that not only podcasting, but the entire suite of options available for online distribution, promotion and social interaction are beginning to dramatically shift the marketing landscape of how buyers are influenced.

Bottom line:  If you want to reach influencers, in addition to your prospects, your should already be advertising in podcasts as a part of your media mix.

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Creating a new media channel from the ground up has definitely proven to be a challenge of love, blood, sweat and some tears. Yes, that’s right - I think we may have cried once or twice along the way.  One of the most challenging aspects of running a new HD “TV” style show has been the learning curve for potential sponsors and for us too.  While new media is quickly becoming old media, there are still significant differences that require both old and new learn something about each other in order for them to productively coexist. (more…)

It’s funny, I deal with people every day that are still confused about using online video as a marketing, communications or promotions vehicle for their businesses.  Several common misconceptions are that “podcasting” is somehow akin to YouTube and that every production equals that of a teenage boy lighting off a bottle rocket from his butthole. (Which by the way is a really funny video in a sick, twisted and juvenile way). (more…)