Alyeska Resort

Tourism: Alyeska Resort
Location: Girdwood, Alaska
The Solution: Produced a single Podcast featuring Alyeska Resort trail hiking opportunities and adventures. Additionally a 1 minute video teaser of the resort was produced designed for promotional use.

Tour Product Video: Alaska Waters

Tourism: Alaska Waters
Location: Wrangell, Alaska
The Solution: Perfect Blend Media created 5 video profiles that captured the best of what Alaska Waters Tour Company has to offer, from the Stikine River to the AnAn Bear and Wildlife Observatory. Perfect Blend Media produced podcasts 3 podcast episodes for Alaska HDTV, DVD’s and Promotional videos for Alaska Waters website.

Tour Product Video: Brooks Lodge

Tourism: Brooks Lodge, Valley of the Ten Thousand Smokes Tour
Location: Katmai National Park
Production: Produced a travel podcast, which included a tour overview with owner Sonny Petersen as shown above. Katmai isn’t just the amazing bear viewing opportunities, it’s the historic Valley of Ten Thousand Smokes and unsurpassed sportfishing that originally put Brooks Lodge on the map.

Guide Product Video: King of the River

Tourism: King of the River Fishing Guide Service
Location: Soldotna, Alaska
The Solution: Produced a single Podcast featuring King of the River King salmon fishing guiding services. Additionally a 4:30 minute video teaser of clients in action.

MacHaus Commercial

We recently produced this Apple-esque commercial spot for MacHaus. They have retail locations across Alaska including Anchorage, Fairbanks and Wasilla. Beyond their retail sales, MacHaus provides amazing local support for Apple products with a large team of Apple Certified Specialists. Visit their website at www.machaus.net.

Music in this commercial:

Artist: Good Night, States
Song: Moonlight
Website: www.goodnightstates.com

New media is really Now media

Over the last several months, we’ve been engaged in quite a few speaking engagements, seminars and other events that I would characterize as part of an “education phase” in the Alaska marketplace. The phrase “New Media” often comes up in discussion as a way to describe some of what we do at Perfect Blend Media. It struck me that we are unintentionally removing ourselves from the “real” marketing discussion by using language that suggests what we are doing is “new”.  New seems to be a four letter word for many agencies, marketers and public relations people.

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Podcasting and beyond

Podcasting and beyond in the Social Media Age
Download the slides from the presentation “podcasting and beyond” (1.3MB PDF)

Social Media in Plain English

In summary

• Know why you’re doing it.
• Treat as a real media campaign. It’s as essential as your website and email address.
• Shoot. Edit. Produce. Compress.
• Distribute. Many times, many places.
• Measure.
• Be engaged in the conversation!

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Social media age of influencers

In yet another sign of evidence that supports what we already know here at Perfect Blend Media… the most desirable opinion influencers use podcasts for their own research and consumption. A Universal McCann study confirms our own findings that not only podcasting, but the entire suite of options available for online distribution, promotion and social interaction are beginning to dramatically shift the marketing landscape of how buyers are influenced.

Bottom line: If you want to reach influencers, in addition to your prospects, your should already be advertising in podcasts as a part of your media mix.

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