New media is really Now media21 Nov
Over the last several months, we’ve been engaged in quite a few speaking engagements, seminars and other events that I would characterize as part of an “education phase” in the Alaska marketplace. The phrase “New Media” often comes up in discussion as a way to describe some of what we do at Perfect Blend Media. It struck me that we are unintentionally removing ourselves from the “real” marketing discussion by using language that suggests what we are doing is “new”. New seems to be a four letter word for many agencies, marketers and public relations people.

